What makes PROMISE GOLD a nutritious supplement?
PROMISE GOLD meets young children's energy needs better than most foods, providing a generous helping of high-quality protein, along with a heart-healthy fat blend. Three servings of PROMISE GOLD, along with a healthy diet, provide the US Dietary Recommended Intake for protein, major vitamins, and minerals.

PROMISE GOLD is also enriched with preformed arachidonic acid (AA) and docosahexaenoic acid (DHA), which are important for proper mental and vision development. Plus, PROMISE GOLD is the first growing-up milk fortified with lutein, a biofactor that helps to shield young children's developing eyes.

To fully appreciate the benefits of PROMISE GOLD, please explore how it can help support growth, motor skill development, vision development, mental development, and overall health:

How does PROMISE GOLD help my young child grow?
On average, children grow about 6-8 cm per year during their preschool and early school years. Most healthy children also gain between 2-3 kg each year.

As young children grow, they're building "bone mass"—the bone tissue in their skeleton. Calcium is essential to developing bone mass. Unfortunately studies indicate that young children often consume less calcium than is recommended.

Each serving of PROMISE GOLD supplies one-third of the US Dietary Recommended Intake for calcium for children aged 4 to 8 years. Plus, PROMISE GOLD is formulated to help make sure that your child absorbs calcium—it has the right amounts of vitamin D and the mineral phosphorus. PROMISE GOLD is also low in saturated fat.

Zinc is another essential nutrient for growth. In fact, studies show a positive link between zinc intake and gains in weight and height.

Two servings of PROMISE GOLD supply the recommended dietary allowance or RDA for zinc to help young children reach their growth potential.

How does PROMISE GOLD help my young child's motor skill development?
How does PROMISE GOLD help my young child's motor skill development?

To develop fine-motor skills, young children depend on their rapidly developing brains and muscles—and lots of practice. Proper nutrition provides the ingredients that children need to support their motor skill development.

Zinc helps the brain to properly send nerve signals to hands and fingers. One study of school-age children found that zinc supplementation improved both fine and gross motor skills and eye-hand coordination.

PROMISE GOLD is generously fortified with zinc so that just 2 servings meet the daily needs of children aged 3 to 7 years.

Iron is another nutrient known to be critical for proper motor function. Yet studies show that many young children have less than adequate iron intake.

PROMISE GOLD contains 27 times more iron than cow's milk. Each serving of PROMISE GOLD supplies 32% of the US Dietary Recommended Intake for iron for children aged 4 to 8 years. And PROMISE GOLD contains vitamin C, which enhances iron absorption.

How does PROMISE GOLD help my young child's visual development and eye health?
Visual development continues throughout early childhood. In fact, children won't achieve normal adult 20/20 vision until sometime between the ages of 7 and 9 years.

The nutrient DHA, which is a major component of the lipids, or fats, found in the retina, may help visual development. A recent Wyeth study showed that children aged 4 to 7 years who received a Wyeth formula fortified with DHA and its companion nutrient AA scored significantly higher on 6 of 9 visual tests than children who did not receive a fortified beverage.

Unfortunately, most foods typically consumed by young children are not good sources of DHA and AA. A fortified growing-up milk, such as PROMISE GOLD, can be a daily source of these important fatty acids for your child.

Children's developing eyes can also be particularly sensitive to "blue" light rays, which can be strong. Scientists have found that lutein—a biofactor that is highly concentrated in the central area of the retina—acts as "Mother Nature's sunglasses" to shield young eyes by filtering the high-energy blue light.

Because the body can't make its own lutein, it is important that your child's diet contain adequate amounts of this nutrient. Unfortunately, surveys have shown that the richest sources of lutein are among the foods least preferred by children.

PROMISE GOLD is the first growing-up milk to be fortified with lutein for your young child's healthy eye development.

How does PROMISE GOLD help my young child's mental development?
During early childhood, the brain is developing faster than any other part of the body. Between the ages of 2 and 4 years and the ages of 6 and 8 years, children experience brain and intellectual functioning "growth spurts."

AA and DHA are a major component of the lipids—or fats—found in the brain. Research shows that AA, and especially DHA, may influence how the brain processes information. In fact, a recent study suggests that adequate intake of AA and DHA is beneficial for preschoolers' mental development.

PROMISE GOLD is fortified with balanced, appropriate levels of AA and DHA to support mental development.

Zinc, iron, and iodine are also essential to mental performance. One study of 372 school-age children in China showed that zinc supplementation contributed to improvement in some neuropsychological functions.

PROMISE GOLD is generously fortified with zinc so that 2 servings meet the daily needs of children aged 3 to 7 years. And just 3 servings of PROMISE GOLD supply 96% of recommended iron for children aged 4 to 8 years. Plus, it contains the biofactor vitamin C, which enhances iron absorption.

How does PROMISE GOLD help my young child's overall health?
Though it may seem early to worry about chronic disease during childhood, research has shown that children who avoid a high-fat, high-cholesterol diet may decrease their risk of cardiovascular disease later in life.

Researchers have found that the plaque that leads to atherosclerosis, or "clogging of the arteries," can begin to form during childhood. Indeed, cholesterol levels in childhood may predict high cholesterol levels and other risk factors for cardiovascular disease in adulthood. As a result, experts recommend that young children adopt a heart-healthy diet after they celebrate their second birthday.

What is a heart-healthy diet? At age 3 years, children should have a diet with total fat limited to 30-40% of calories. Then, beginning at 4 years of age, experts recommend that fat consumption be limited to 25-35% of total daily calories. In addition, saturated fat should account for less than 7% of daily calories, and dietary cholesterol should also be limited to less than 300 mg per day.

Low-saturated fat, low-cholesterol foods include poultry, fish, and lean meat (boiled, baked or roasted—not fried), and low-fat dairy products.

PROMISE GOLD can be a heart-healthy supplement to your young child's diet. PROMISE GOLD has an all-vegetable fat blend that is low in saturated fat—which accounts for less than 7% of its calories. And it's low in cholesterol, with just 5.6 mg per serving.